behind the beauty

Cleaning House and New Websites

Clearing House

The last few months have been really stressful with a number of family related issues taking precedent but that has not meant we have stopped. As we come to the close of September the plan is to clean house both metaphorically and physically.

In terms of emails we will be clearing out the current accounts and handling the backlog with a view to renegotiating terms and updating approaches with clients which brings us to the next part, we have been developing a digital magazine project that will be online toward the end of the year, it requires a little finessing and a final choice on what it will represent as a whole but it will fall under the established Lost banner we have created which will be primarily run by The Lost Agency, something that we created to handle marketing and management for the inhouse elements of our work.

JamesC will be relaunching a site with a view to a fresh start and a clean slate, his extended break and working on things that have required NDAs or just been with private clients has become the impetus to redevelop his work and take additional training in key areas that will come into their own later with the magazine site and eventually productions under the Lost banner. We have maintained and added to his list of domain names and his new site will reflect the changes he is making to his own work and career.

We appreciate that this may have caused issues in the short term as we have been very quiet and want to thank people for their continued support of the Lost as we push forward.

The iKons February 2025 Showcase

Since launching, The House of iKons has been a showcase of design and creative talent that was built on passion and determination. As we see the outcome of the February 22nd show, the first of 2025, they have once again pushed the boundaries of fashion and events to bring talent under one roof from across the globe and prove once again, why they are considered to be part of the top 10 independent shows worldwide.

Taking not only the bold and the beautiful of design, they have become a showcase of the diverse, the innovative and increasing sustainability.

With an ever increasing portfolio of talent, House of iKons is The ticket to have during fashion week and leading the way on how fashion can move with the zeitgeist if not tip the scales.

Representing everything that the front of house should be coupled with a representative talent roster of backstage crew from dressers to makeup artists and press photographers that have become as much a part of the conversation as the designers themselves. Led by Savita Kayes House of iKons is the pinnacle of the fashion entertainment welcoming a range of people from all walks of life and offers an entryway to talent that cannot be underestimated or ignored.

Innovating not just the fashion scene on a visual front, House of iKons is pushing the boundaries of what can be done within the creative arena with designers tackling everything from sustainable fabrics to cultural exposure with a finesse that deserves applause.

To learn more about The House of iKons and be part of the ongoing conversation see:

House of iKons Website.

Instagram: @hoifashionweeklondon

Facebook: HOI Fashion Week London

Source: http://www.houseofikons.com/

Cleaning House

cleaning house

The new year has been flying in, with our favourite fashion week event The House of iKons February show now done and the September showcase organization underway, along with a host of new interviews lined up with filmmakers and artists, Lost Creatives has been cleaning house in between to tidy up not just the physical space we use but our online presence.

In terms of our websites we have cleaned up some of the FAQs and changed the layouts to give a more polished look and really focus in on what we want to do in the future, which in turn has opened up conversations with artists and filmmakers across the world who will be part of the ongoing dialogue of the blog.

JamesC, is returning to work as a makeup artist and the new site is ready to go from a design perspective with a very exciting set of projects lined up with Sons of Adonis men’s grooming line that will be a real focus of our future and become integral to the launch of additional elements to the business this year along with artist Stewart Nicol Soutar, whose abstract work will be integrated into editorials and still image work as part of our future designs, an homage to a stellar artist and friend.

What we wanted to do was ensure that all the t’s were crossed and i’s dotted and the work was done with brands and people that fitted with the ethos and plans of the Lost concept.

Conceptually we will release details of our plans and images (editorial and advertorial) that are to be managed by Lost Agency, an arm of the business that is being designed and deployed to support the marketing of the business and offer a higher level of control over how the work is promoted and put the spotlight on the key elements of work chosen.

With so much in the works, we are slow to update the site but that will be changing soon as we launch new sites, projects and additional lines to the Lost Concept. So stay tuned for more news.

The 2025 iKons February Showcase

As we move into 2025 it is time to talk about The House of iKons and their February show: the grand spectacle that has taken the fashion world by storm and created a multifaceted platform for the industry.

With the leadership of Savita Kaye and a stellar team of creatives, House of iKons has become The ticket to have for the fashion week calendar drawing talent from across the globe to this fashion spectacular that has earned a place in the top ten off schedule global fashion events and cemented their place in the calendar as a must see event.

Always innovating and advancing House of iKons is breaking boundaries with their catwalk show streamed live via Wiki Lounge and Lounges TV, bringing the digital realm and fashion together and opening doors to a wide spectrum of people and making fashion accessible and a cultural phenomena that cannot be stopped and as one of the Media Partners we are incredibly proud to be a part of such a huge movement that has changed the fashion landscape.

The event is Sponsored by: Made Up By Samuel & The Fashion Life Tour

Segment ONE 12.00pm

  • Grand Opening: MALONGWENA PRIDE BY DME 

  • Shaleena Nowbuth represented by The Fashion Life Tour

  • Norman M Acuba - represented by Estilo de Amor

  • CLC Couture

  • Estilo de Amor

  • Grand Opening: Ella B Designs

Segment Two Show: 3.00pm

  • Grand Opening: Don Cristobal 

  • Saima Chaudhury represented by The Fashion Life Tour

  • Adrianna Ostrowkska

  • The Fashion Life Tour

  • Little Camden

  • Savvi Kids represented by The Fashion Life Tour

  • Grand Finale: Lynette Couture London

Segment Three Show: 6.00pm

  • Grand Opening: Recep Demiray

  • Jacqueline Duenas by JD Events

  • Tiara Donyale represented by The Fashion Life Tour

  • Emily Sy 

  • Marjorie Renner of Renner Fashion House

  • The Fashion Life Tour

  • House of Magsarili

  • Made in Africa Brand

  • Grand Finale: THINK OCEAN

    To learn more about the show or to book tickets see:

    House of iKons Tickets.

    Instagram: @hoifashionweeklondon

    Face Book: HOI Fashion Week London

Source: https://www.eventbrite.co.uk/e/house-of-ik...

A New Year Begins

Now that 2024 is over and a new year begins, we are glad to be able to say that while we have been quiet things have not stopped. In the coming months we will be more focused than ever with a focus primarily on the relaunch of JamesC as a creative consultant and various in house projects moving forward coupled with work with a select number of private clients.

The final few months of 2024 were not ideal in many respects with sudden and drastic changes within the personal we had to slow down some of the more public work that we do but blogging was always going to be a big part of our focus coming into 2025 and it is with that in mind we want to preview what is coming up:

As JamesC makeup artist I have been working quietly on redesigning and redefining my work and while that has meant issues taking on new projects it has not stopped me working on the revamp with a new, fresh site and set of goals in play for the new year. I will be bringing back the behind the brush blog as part of the new site which will focus on consulting and gradually into my own working space/lab that I will be using to give a refined and more focused area that will be a photo/video space and lab for work that will come under The Lost Project Media banner.

Naturally we will continue to support indie talent and offer our services as a PR blog for actors, film and TV projects, etc so that they can promote their projects and welcome people reaching out to talk via email.

Stay tuned to the blog for further updates and news!

iKons September Show

With their landmark September show now over, and the press talking about the stellar line up it is without question a triumph of the creative scene that has opened the doors to countless designers and maintained House of iKons at the top spot (rightly so) of independent fashion weeks worldwide.

Septembers show was a huge showcase with designers from across the world and creatives coming together to combine their talents and through the House of iKons. With its Royal connections and global outreach, this has become the Must-see show of the fashion calendar attracting the best and brightest of the fashion scene:

Title Sponsor: Tykorchélli

Supporting Sponsors: Girl Meets Brush & The Fashion Life Tour

Full Schedule Saturday 14th September:

Segment One Show: 11.00am

  • Grand Opening: House of Musa

  • YS Clothier - represented by The Fashion Life Tour

  • MALONGWENA PRIDE BY DME

  • LS Collection

  • Steadfast Designs

  • Grand Finale: Oliver Zulueta

Segment Two Show: 2.00pm

  • Grand Opening: Jeny Tjahyawati x TORANG

  • 2Kat Couture

  • Schirin Style’s

  • Uzy Fauziah

  • CLC Couture

  • Bernhardt Collection

  • Tiara Donyale Collection represented by The Fashion Life Tour

  • PD Designs

  • Elon Son represented by The Fashion Life Tour

  • Grand Finale: Poppy Dharsono

Segment Three Show: 4.00pm

  • Grand Opening: Arabesque Boudoir

  • Evette Monique Couture - represented by The Fashion Life Tour

  • Muse & Sensia

  • Hafanana - represented by The Fashion Life Tour

  • Think Ocean

  • Essy Masita

  • Sigrun

  • TORANG

  • Ronica Marie Couture

  • Grand Finale: Benu Apparel

Solo Show: 7.00pm - World Masquerade of Tykorchélli - The Exclusive Launch of The Diamond Collection.

Instagram: @hoifashionweeklondon

Face Book: HOI Fashion Week London

Website: www.houseofikons.com

Source: http://www.houseofikons.com/

Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

September is Set To Be iKonic

Now into their tenth year, The House of iKons has become part of the zeitgeist of fashion, leading the way for creative talent from designers to the backstage crew, iKons is amongst the most coveted tickets of the fashion schedule and earned their place in the global marketplace as a leader in fashion events.

From its very first show to the current schedule, the talent pool has been as high as the heels and have over the decade shaped fashion events and added a whole new level of splendour to the already glamorous market, the iKons show is not just a place to be seen as a designer but the a showcase of talents across the spectrum of craft.

Market leaders and trend setting House of iKons opens the door to the global with its representative showcase from their home base of London, this September sees them bring their top 6 listed independent show to the world again:

Title Sponsor: Tykorchélli

Supporting Sponsors: Girl Meets Brush & The Fashion Life Tour

Full Schedule Saturday 14th September:

Segment One Show: 11.00am

  • Grand Opening: House of Musa

  • YS Clothier - represented by The Fashion Life Tour

  • MALONGWENA PRIDE BY DME

  • LS Collection

  • Steadfast Designs

  • Grand Finale: Oliver Zulueta

Segment Two Show: 2.00pm

  • Grand Opening: Jeny Tjahyawati x TORANG

  • Kat Couture

  • Schirin Style’s

  • The Fashion Life Tour

  • Uzy Fauziah

  • CLC Couture

  • Think Ocean CIC

  • Bernhardt Collection

  • Tiara Donyale Collection represented by The Fashion Life Tour

  • PD Designs

  • The Fashion Life Tour

  • Grand Finale: Poppy Dharsono

Segment Three Show: 4.00pm

  • Grand Opening: Arabesque Boudoir

  • Evette Monique Couture - represented by The Fashion Life Tour

  • Muse & Sensia

  • Hafanana - represented by The Fashion Life Tour

  • Ronica Marie Couture

  • Essy Masita

  • Sigrun

  • TORANG

  • Grand Finale: Benu Apparel


Solo Show: 7.00pm - World Masquerade of Tykorchélli - The Exclusive Launch of The Diamond Collection.

VIP After Party 8.30pm till Late.

Exhibition Area 11.00am till late: 

  • Tykorchélli

  • Aurora Infinity

  • House of Musa

  • Josh Rosales Wedding Photography

  • MALONGWENA PRIDE BY DME

  • VIP 360

  • Poppy Dharsono

  • Essy Masita

  • Jeny Tjahyawati

  • Uzy Fauziah

  • Torang Sitorus

  • BPJPH X KainHalal™️

To learn more about The House of iKons or to book tickets see:

Instagram: @hoifashionweeklondon

Face Book: HOI Fashion Week London

Website: www.houseofikons.com

Image credits: Miss Universe Organisation, Tykorchélli, Life Passion Productions LLC, Muse & Sensia, Ram Eagle, Manny Librodo, Daniel Taylor, James Alexander Lyon, Ronica Marie Couture, TORANG, Jeny Tjahyawati, Poppy Dharsono, Uzy Fauziah, Essy Masita, Think Ocean, Mariana MA, Benu Apparel & Schirin Style’s.

Source: https://www.eventbrite.co.uk/e/hoi-fashion...

Taking Notes

The last month has really flown in with more than a few meetings by phone and the various emails that fly back and forward concerning the blog and planning out PR pieces for clients or just the general research we have to do for our in house work that we thought it would be good to talk about some of it on the creatives site.

Over the next few weeks we will be doing more pieces promoting stage shows such as Smoke Not Included (Headless acting) as they go to the Edinburgh Fringe and talking to actors and most interesting for us, an increased amount of work with the Sons of Adonis brand expanding their marketing and other elements that we are closely involved in. *Stay tuned to our Facebook page for updated guest blogs by JamesC on the Adonis website.

We are really excited about the work that we have lined up and will of course, be sharing as much as possible across the blog and our social networks.


The House of iKons 10th Anniversary Show

In what will be the 10th anniversary of The House of iKons show, the accolades just keep racking up. A leading light of the independent fashion event scene and one of The hot tickets of the fashion calendar, House of iKons is striding into 2024 with February showcasing some of the best and brightest the fashion world has to offer from across the globe.

The House of iKons has gone from strength to strength over the last decade and showcased a huge array of designers, given voice and a platform to creatives of all stripes to showcase their skills.

As they move into a new phase of the fashion journey it is impossible not to be in awe of the work of CEO and Founder Savita Kaye and her team whose hard work and boundary pushing approach to fashion and the creative arts has seen the rise of designers, makeup artists, and crew moving in circles ranging from the catwalks of the world to meeting with Royalty and dignitaries from film, TV, red carpet, politics and some of the biggest stores in the world.

With the schedule for February packed full of artisans, designers and creative talent showcasing not just their brands but their collective artistic skills, The House of iKons has become The place to be seen, The place to showcase, and ultimately a platform for talent.

Schedule for Show Saturday 17th February 2024 Sponsored by Girl Meets Brush & The Fashion Life Tour:

Doors open for Exhibition 11.00am

Exhibitors:

  • La Pham x Empower Women Asia

  • Zaira Christa

  • Silvia V Crafts

  • Love Collection

  • VIP 360

  • Her Rise Heritage

  • COSELF Represented by UKCNDEA

  • POL Magazine


    Segment ONE 12.30pm

  • Grand Opening: Jhay Layson

  • MALONGWENA PRIDE BY DME

  • Music Performance - Eltee

  • LC Couture

  • Grand Finale: House of Musa Represented by Lynette Medina


    Segment TWO 3.00pm

  • Grand Opening: Celebration of Thailand & House of iKons Fashion Week London

  • Sonata

  • The Fashion Life Tour 

  • Love Collection

  • Anna Flowers Designs Represented by The Fashion Life Tour

  • Music Performance - Taylor Fangman

  • Kearnna Rhea

  • YS Clothier Represented by The Fashion Life Tour

  • House of Laith


    Segment THREE 6.00pm

  • PRESENTATION by COSELF Represented by UKCNDEA

  • Grand Opening: La Pham

  • Blueprint Effect Represented by The Fashion Life Tour

  • Her Rise Heritage

  • Bold Black Dresses Represented by The Fashion Life Tour

  • Music Performance - Eltee

  • Joan Madison Couture

  • The Fashion Life Tour

  • Sharnel Guy

  • Grand Finale: Tykorchelli with live performance Sam Tinnesz

  • AFTER PARTY from 8.30pm till Late - Music, Finger Food & Drink

  • Live music performances by Damien Soul & Paisleigh B

    For further information on The House of iKons or to purchase tickets see see:

    House of iKons Tickets.

    House of iKons Website.

    House of iKons Facebook.

    House of iKons Instagram.








Source: https://www.eventbrite.co.uk/e/hoi-fashion...